What is The Release Playbook?

The Release Playbook (Powered by Music Ally) is designed to help artists like you understand the different elements of a successful release set up and execution.

It has been designed to help you to navigate around the various components of a release in an interactive way.

The content will cover what to consider and set up before you release your music, activities on the day of release as well as post-release in order to grow your fanbase and drive sales and contains useful checklists as you go; plus also useful examples and case studies. The playbook is divided into four sections:

Pre-release: Setup
Pre-release Activities
Release
Post Release

“Music Ally’s ability to keep up to speed with the most cutting edge developments in digital marketing and trends makes them an excellent choice to carry out training workshops and presentations for our staff.”

Kennie Tang, Regional Digital Marketing Director, Warner Music Asia

What’s included in The Release Playbook?

The Release Playbook is your step-by-step guide to effectively release your music.

Lessons include:

• Distribution

• Social Media Schedule

• Streaming Marketing Tactics

• Release Day Checklist

• Influencer Marketing

• Key Paid Advertising Steps

• and much more!

“There is no-one who knows Digital Marketing – and how to communicate it in an interesting fashion – better than the wonderful MusicAlly training team. Every year I make sure that they are an integral part of what I offer all third year BIMM Students. The information they offer is up-to-the-minute, and always well received.”

Phil Nelson, Head of Music Business, BIMM